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Hi, I'm Jaden, a professional recipe developer, food columnist and food photographer specializing in fast, fresh and easy recipes for the home cook. Most of my recipes are modern Asian! About meFast, fresh & easy recipes for the home cook.

Friday, February 26, 2010

TECHmunch Austin

Techcrunch…Tech”munch”….heehee…get it?

I love Babette.

She’s insanely smart and rocks the safety vest look pretty damn hard* (photo at end of post)

Babette is also the one-woman show behind BakeSpace – one of the best food communties online (go check it out!) While we were at Rancho La Puerta together earlier this month, she convinced me to sign up for South by Southwest in Austin TX by seducing me with visions of all-you-can-eat cupcakes parties. Somehow we went from “let’s party in Austin” to “hey let’s host a one-day blogging seminar!” I think a bottle of wine that we snuck into the ranch had something to do with it.

So, we’re on.

I have to give a hat tip to Babette and Natanya Anderson of FeteandFeast.com (Austin-based food blogger) for organizing this entire panel and event. They’re doing all the hard work of making sure this seminar kicks ass. All I’ve done to contribute so far is committing to showing up! The cost is only $45 for a full day of learning and networking – now that’s a deal!

ooooh….and wait until you see who’s speaking!!!

BakeSpace.com and SteamyKitchen.com are proud to present the first-ever TECHmunch workshop for food bloggers on Saturday, March 13th in Austin, Texas.

If you’re a food blogger, this intensive one day event will bring you up-to-speed on all the latest tools and tactics for building buzz, improving SEO, growing your audience and making money from your hard work.

The 5-hour intensive workshop will be followed by a networking mixer with more than 40 giveaway prizes including KitchenAid appliances, cookbooks and gourmet chocolate. It will also feature hors d’oeuvres from Chef Shawn Cirkiel (Parkside Restaurant), and each attendee will receive a nifty gift bag.

Event co-produced by Natanya Anderson of FeteandFeast.com.

See our Facebook Event Page

Our workshop menu will include:

  • Connecting the Who with the What – Keynote by Cathy Brooks, Media Consultant, Founder of Other Than That and Exec Producer/Host of Social Media Hour.
  • How to Leverage Traditional Media with Addie Broyles, Food Writer for the Austin American-Statesman and Austin360.com. (additional speakers TBA)
  • Building Your Personal Brand with Jaden Hair, Founder of SteamyKitchen.com and Food Columnist for the Tampa Tribune.
  • Blogger SEO Tips with Tony Adam, Director of Search Marketing for BillShrink (formerly with Yahoo! and PayPal) and John Shiple CTO of Ultralivetv.com. Moderated by Serena Ehrlich, SVP Social Media for Startup Army.
  • Making Your Blog “Go Viral” and Building Community with Webby-Award winner Ben Huh, Publisher of Icanhazcheezburger.com and Epicute.com
  • Selecting Content, Building Buzz & Growing Readership with Nichelle Stephens, Co-Founder of Cupcakes Take the Cake, Emily Farris, Author of Casserole Crazy Cookbook and Cathy Erway, Publisher of the Not Eating Out in New York (blog) and The Art of Eating In. Moderated by Jaden Hair of SteamyKitchen.com.
  • Monetizing Your Blog via Advertising and Brand Relationships (the publisher’s perspective) with Babette Pepaj, Founder of BakeSpace.com.
  • Dealing with FTC Disclosure Guidlines with Brian Solis, Principal of FutureWorks and Author of several books including the newly-released Engage! and Sarah Evans, Public Relations/New Media Consultant and President of Sevans Strategy. Moderated by Erik Deutsch, principal of ExcelPR Group.
  • Working with Brands (the brand/marketer’s perspective) fireside chat with Babette Pepaj and Jessica Randazza, Marketing Manager at Digitas (a digital communications agency for KitchenAid USA)

Sponsors of TECHmunch Austin

While all of the above speakers are confirmed, you never know what can happen in life. Specific workshop topics and speakers could change. This caveat applies to any event of this kind. Most events don’t make this sort of disclosure, but the team here at TECHmunch bends over backwards to be open and honest. Nuff’ said.

Got a question? You can reach us at: @BakeSpace or @SteamyKitchen

Notes on ticket prices: This event is intended primarily for food bloggers, who can attend at a discounted rate.  If you represent a brand, marketing/PR firm, online publisher,  or other non-blogger entity, please purchase a “Brand/Corporate Level” ticket. Thanks!

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Coming soon… TECHMunch events in Los Angeles, New York, Chicago, Tampa, San Francisco, Seattle & Indianapolis… to name a few. Sign up for alerts here if you’d like to be notified when TECHmunch will be coming to your area.

We snuck out of Rancho La Puerta, hired a taxi and went on a brewery tour of Tecate. I think I like this look!

left to right: Sarah Evans, Babette, moi, Melanie, Diane and Gail



27 Responses to “TECHmunch Austin”

  1. Kristin — 2/26/10 @ 10:26 am

    My friend Kelly and I are registered! We’re super excited!

  2. Darn, I want to go but Austin!? This is EXACTLY the sort of workshop I need to move to the next level. Congrats on making it happen.

  3. I wish I could go!! I agree with Eleanor this is exactly the kind of conference I’d love to go to. Maybe some tidbits can be passed on after (pretty please?) :D

  4. Debi(Table Talk) — 2/26/10 @ 11:16 am

    Aww–I want in on this! Can’t do that weekend, but will look for your other stops (maybe D.C.?)
    If you need someone to speak regarding how to be a cooking class instructor, or how to self publish your first book & have it lead to a published one, or how to sip tequila to go with Tecate–I’m your girl!

  5. Alta — 2/26/10 @ 11:19 am

    Oh no, that sounds like SO much fun! But I’m taking my Mom to the Dallas Quilt Show that day. Otherwise, I’d LOVE to be there! Ya’ll have fun!

  6. Well heck yeah I’m coming!!! WOOHOOO!!!

  7. Addie Broyles — 2/26/10 @ 1:49 pm

    “Let’s party in Austin” is the start of so many beautiful ideas! I’m so glad you pinpointed SXSW as the time to come here and do this food blogger workshop. There’s so much creative energy swirling around that you can’t help but feel inspired for two weeks straight.

    Looking forward to meeting you and Babette!

  8. Carol — 2/26/10 @ 2:18 pm

    In my hometown and I am going to be out of town. Jaden let me know if you need a host during the weekday!

  9. Love the picture!

  10. Darn! I move from FW to So Cal and now ya’ll are hosting this back in TX?! :-) Sounds like so much fun! Maybe you can post some tips after the event? Pretty pretty please.

  11. The Waspy Redhead — 2/26/10 @ 9:22 pm

    I’m registered and looking forward to it!

  12. I feel so lucky to attend! Looking for blog post time-saving tips!

  13. Brewmiker — 2/27/10 @ 11:56 am

    I’d love to go, especially after seeing the safety vest crew photos! But, unfortunately I’m enjoying two feet of snow way too much here in Michigan to go to sunny Austin! I’m jealous about the brewery tour, though. I collect brewery tours, you know…

    It don’t matter who’s in Austin, Bob Wills is still the King!

  14. Megan — 2/27/10 @ 5:57 pm

    I’m so excited about this! Thanks for falling to peer pressure ;)

  15. I’m so excited! I can’t WAIT to meet you and to see all of the amazingness that y’all have planned! (that is SO a word) ;-)

  16. I’m in Houston and so hoping I can go! Glad there is finally something “foodie” in the great state of TEXAS!!! Yee-haw, y’all!

  17. What a terrific idea! Too bad I’m so far, I would have loved to join! Oh, and I love the name choice ;)

  18. Mary — 3/1/10 @ 10:27 am

    I am so excited, I signed up and will be there with a big smile! Look forward to meeting everyone. I so need this conference to help me with my next level.

  19. Maria — 3/1/10 @ 1:47 pm

    Looks like a fun time!

  20. Cate O'Malley — 3/2/10 @ 12:42 pm

    Looking forward to the NYC visit!

  21. I am looking forward to meeting everyone there! I am as pleased as punch you guys are just short drive away from me. It is wonderful to get to meet other food bloggers!

  22. Oh wow, I wish I could attend this! My sister even lives near Austin, and the price on this is excellent…but the plane ticket is the problem. Sounds great, Jaden!

  23. Divina — 3/5/10 @ 10:38 am

    Love the last photo. I could join in my dreams. Have fun!

  24. You just me one reason more why I will miss being in Austin this year.

    As a consolation prize, do you have any suggestion for A Bistro A Day my new feature on ‘Serge the Concierge’.

    A bientot

    Serge
    ‘The French Guy from New Jersey’

  25. Elisa Sandgren — 3/8/10 @ 2:05 pm

    Sounds like a blast! Too bad it’s not in Utah!

  26. I live in Indy– so I’m so excited you’ll be in Indy– or Chicago! Yay!

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