Hi, I'm Jaden, a professional recipe developer, food columnist and food photographer specializing in fast, fresh and easy recipes for the home cook. Most of my recipes are modern Asian! About meFast, fresh & easy recipes for the home cook.
Monday, April 18, 2011
It’s been a lot of work, but we’re excited, very excited to launch our very own online store filled with some of my fav kitchen gadgets, appliances, knives and doodads!
Our partner, Cooking.com is simply amazing. Last summer, the very lovely Lisa Stone, CEO of BlogHer introduced me to the Cooking team, as a possible partner to create some fun projects together. I took a quick trip to Los Angeles to meet them and I just have to say that the partnership was just a natural fit.
Not only are we launching this store, but we’ve got an even bigger project in the works (one that makes me want to do a boogie-woogie on my desk every time I think about it). I’ll reveal that one a little later. Hey, one project launch at a time, right?!
We didn’t just slap a logo on Cooking’s site….it took nearly 4 months of design, development and testing to launch the Steamy Kitchen Store.
We created a custom store with handpicked items “Jaden’s Favs” and stocked the Steamy Kitchen store with some of Cooking’s best sellers and high-rated products. I’ll be recording a bunch of video reviews of some of my favorite products and moving forward, recipes will be tied in with products that I use or love.
The project is a little experiment – I think this is the first fully customized online store in the food blogging world – a big step beyond the Amazon store that I used to have. It will be fun to see how the store will evolve and grow. I’ll keep you guys in the loop. I’d love to see more blogs embed custom shopping experiences!
If there’s something in the store that catches your eye, here’s a free shipping coupon code for you to use:
FREE SHIPPING COUPON CODE: C93396
Want to know what one of my favorite items is?
To celebrate, we’re giving away a brand spankin’ new KitchenAid mixer. To enter the giveaway, head over to the Steamy Kitchen Store and tell me which is your favorite product.
1. Enter once here – just comment below.
2. I’ve also listed the giveaway in my Giveaway section of the site — you may enter there as well!
Giveaway ends June 1, 2011. Official Steamy Kitchen Giveaway rules.