Welcome to Steamy Kitchen!

Hi, I'm Jaden, a professional recipe developer, food columnist and food photographer specializing in fast, fresh and easy recipes for the home cook. Most of my recipes are modern Asian! About meFast, fresh & easy recipes for the home cook.

Monday, April 18, 2011

Steamy Kitchen Store Launch

Steamy Kitchen Store Launch

It’s been a lot of work, but we’re excited, very excited to launch our very own online store filled with some of my fav kitchen gadgets, appliances, knives and doodads!

Our partner, Cooking.com is simply amazing. Last summer, the very lovely Lisa Stone, CEO of BlogHer introduced me to the Cooking team, as a possible partner to create some fun projects together. I took a quick trip to Los Angeles to meet them and I just have to say that the partnership was just a natural fit.

Not only are we launching this store, but we’ve got an even bigger project in the works (one that makes me want to do a boogie-woogie on my desk every time I think about it). I’ll reveal that one a little later. Hey, one project launch at a time, right?!


About the store

We didn’t just slap a logo on Cooking’s site….it took nearly 4 months of design, development and testing to launch the Steamy Kitchen Store.

We created a custom store with handpicked items “Jaden’s Favs” and stocked the Steamy Kitchen store with some of Cooking’s best sellers and high-rated products. I’ll be recording a bunch of video reviews of some of my favorite products and moving forward, recipes will be tied in with products that I use or love.

The project is a little experiment – I think this is the first fully customized online store in the food blogging world – a big step beyond the Amazon store that I used to have. It will be fun to see how the store will evolve and grow. I’ll keep you guys in the loop. I’d love to see more blogs embed custom shopping experiences!

Free Shipping Coupon Code

If there’s something in the store that catches your eye, here’s a free shipping coupon code for you to use:


Want to know what one of my favorite items is?

KitchenAid Giveaway

To celebrate, we’re giving away a brand spankin’ new KitchenAid mixer. To enter the giveaway, head over to the Steamy Kitchen Store and tell me which is your favorite product.

1. Enter once here – just comment below.

2. I’ve also listed the giveaway in my Giveaway section of the site — you may enter there as well!

Giveaway ends June 1, 2011. Official Steamy Kitchen Giveaway rules.


1,058 Responses to “Steamy Kitchen Store Launch”

  1. Rita F. — 4/25/11 @ 9:09 pm

    The KithenAid Stand Mixer (any model) has got to be my all-time favourite item that is offered. It’s the ferrari of kitchen applicances.

  2. Renee — 4/25/11 @ 11:25 pm

    Loving that gripperwood cutting board!

  3. Jena — 4/26/11 @ 1:04 am

    Need a new large fry pan/skillet. Simply Calphalon Nonstick Jumbo Fryer (12-in.) by Calphalon looks promising.

  4. Vicki (piggledy) — 4/26/11 @ 3:58 am

    Well, I love it all, but I think with my current bread and pizza baking obsession, the baking and pizza stone has the most appeal. I’ll be returning here to buy, when I have a few spare pennies! Thank you for the gift of your lovely website, and for these drawings – it is all a lot of fun!

    love, piggledy

  5. elyse waserman — 4/26/11 @ 9:21 am

    I love the Stainless Nonstick Fry Pan (12-in.) by All-Clad.

  6. Debbie W — 4/26/11 @ 9:24 am

    I like the Professional Series 500 Bar Blender (64-oz.): Brushed Stainless by Vita-Mix

  7. thomas — 4/26/11 @ 10:40 am

    the bourbon vanilla bean paste

  8. Jenn — 4/26/11 @ 11:21 am

    That round saltbox by Paula Deen!

  9. Brandi — 4/26/11 @ 11:41 am

    Enameled Cast Iron Dutch Oven (7.25-qt.): Flame by Le Creuset!!!

  10. Vijitha Shyam — 4/26/11 @ 1:50 pm

    Love that ure Indulgence Frozen Yogurt, Ice Cream & Sorbet Maker (2-qt.) by Cuisinart

  11. Delano Jennings — 4/26/11 @ 2:46 pm

    i liek the grill/bbq plate

  12. christy — 4/26/11 @ 7:16 pm

    This is my dream kitchen gadget, i use the normal hand mixer and day dream i own a reddie kitchenaid! wish i get to get this oneblog
    U have Awesome blog and ur store add fire to it wow!!!

  13. Angela S — 4/26/11 @ 8:11 pm

    I love the Cast Iron Wide Dutch Oven! They are fabulous!

  14. Cathy Wallace — 4/26/11 @ 9:09 pm

    I like the Vineyard Measuring Cup Set (5-pc.) by Tin Woodsman
    Item #229843

  15. Rebecca — 4/26/11 @ 9:53 pm

    I love the Essenza Automatic Espresso Machine. A girl’s gotta have her coffee!

  16. Zendi Foster — 4/27/11 @ 3:32 am

    I love the vineyard measuring cup and spoon sets.

  17. Sherry Dunaway — 4/27/11 @ 8:21 am

    looking for a double burner griddle and think I just found it: Simply Delicioso Reversible Double Burner Grill/Griddle

  18. thomas — 4/27/11 @ 10:03 am

    the shun classic chinese cleaver

  19. Andrea Watts — 4/27/11 @ 12:20 pm

    I like the Enameled Cast Iron Dutch Oven (7.25-qt.)Flame by Le Creuset

  20. Brandi — 4/27/11 @ 12:50 pm

    Enameled Cast Iron Wide Dutch Oven (3.5-qt.): Fennel by Le Creuset!!!

  21. Delano Jennings — 4/27/11 @ 1:41 pm

    i like the bbq/grill plate

  22. Mandi Eschenbach — 4/27/11 @ 9:01 pm

    I love the Stainless Cookware Set (14-pc.) by All-Clad

  23. Amber — 4/27/11 @ 10:11 pm

    That enamel dutch oven in fennel is on my wish list for sure.

  24. KT — 4/27/11 @ 10:58 pm

    The Super Pro Mandoline by Bron looks awesome; anything that makes slicing veggies an effortless task is my favorite!

  25. Barbara D. Newman — 4/27/11 @ 11:00 pm

    My favorite would be the pasta machine. I love pasta, and to eat home-made would make my mouth so happy, and my tummy too.

  26. Mike — 4/28/11 @ 12:28 am

    Cool store! One of those Kuhn Rikon pressure cookers would be wonderful!

  27. Linda Di Luca — 4/28/11 @ 8:08 am

    It is really hard to narrow down my favourite — but the Unison Nonstick Wok is pretty high up there.

  28. Timothy Sternberg — 4/28/11 @ 8:46 am

    The KithenAid Stand Mixer (any model) has got to be my all-time favorite item that is offered.

  29. Sarah Matos — 4/28/11 @ 9:09 am

    I love the blue Le Creust Dutch Oven!

  30. Sarah — 4/28/11 @ 9:21 am

    Any of those really nice KitchenAid food processors (especially the Empire Red one) look amazing!

  31. Quisicosa — 4/28/11 @ 10:41 am

    I put a set like the ‘Classic Nonstick Bakeware Nonstick Cookie Set (4-pc.) by Calphalon’ on my wish list. I’ve been using mine for too long, now.

  32. thomas — 4/28/11 @ 1:30 pm

    hmm, the Deep Fryer with Magiclean System (3-L.): Black by Emerilware from T-Fal

  33. Gisela Bond — 4/28/11 @ 1:44 pm

    love the non-stick pans

  34. Delano Jennings — 4/28/11 @ 2:15 pm

    i would take grill/bbq plate

  35. Donnas — 4/28/11 @ 2:25 pm

    I’ve wanted a stand mixer for years; this would be wonderful to win.

  36. Jimmy Arcade — 4/28/11 @ 8:30 pm

    Enameled Cast Iron Covered Wok (14.25-in.): Cherry by Le Creuset

  37. Din T — 4/28/11 @ 10:31 pm

    My favorite item is the Professional Belgian Waffle Iron by Waring

  38. Michelle Riebeek — 4/29/11 @ 1:23 am

    Entered on your giveaway site as well! I love the Specialties Fondue Pot with Ceramic Insert (3-qt.) by All-Clad.

  39. thomas — 4/29/11 @ 8:22 am

    the corner spice rack by RSVP. so simple and smart

  40. Donnas — 4/29/11 @ 9:32 am

    I’d like to try the Buffalo Soldier coffee.

  41. Catherine Burke — 4/29/11 @ 10:17 am

    Love the chinese cleaver

  42. Amy S — 4/29/11 @ 11:03 am

    I love the Le Creuset cookware stand!

  43. I love my KitchenAid stand mixer most of all my kitchen appliances! I didn’t think I needed one until my husband purchased one for me as a Christmas gift. Now I’d be lost without it! :)

  44. Jaden, congrats on all your upgrades! It couldn’t happen to a Steamier Kitchen!

  45. Janell Daniels — 4/29/11 @ 2:06 pm

    Jaden, I found you one day while looking for a recipe. I love the Steamy Kitchen!!!

  46. harrisonh — 4/29/11 @ 2:53 pm

    good luck on the new store

    fav item is vitamix blender

  47. SocialKim — 4/29/11 @ 3:38 pm

    I’m thinking I’d like to try my hand at cooking with the cast iron tangine. Plus, it will look awesome just sitting on my counter!

  48. DonnaS — 4/29/11 @ 3:40 pm

    The Tin Woodsman measuring spoons are beautiful!

  49. Delano Jennings — 4/29/11 @ 4:49 pm

    gottta have grill/bbq plate

  50. larry eratostene — 4/29/11 @ 5:19 pm

    i like the La Cloche Brick Oven i can just imagine the things you could do with that, I’ll be saving up for that one larry

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